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Projects / BRIK
Acquired
BRIK
BRIK creates build-on electronic accessories and home decor products used to inspire play.
BRIKIt picked up write-ups in Wired, Vanity Fair and Oprah Magazine, and won Steve Harvey's Funderdome on ABC in 2017.
The pitch is below, if you want to watch me try to explain a toy company to a studio audience in under two minutes.
Roll the tape
BRIK on film
on set at Funderdome
Roll the tape
The launch films
Two products, two launches. Both still explain the thing faster than a paragraph can.
play
play
In the press
Where it turned up
A laptop case you could build on turned out to be an easy thing to write about.
WIRED ↗
Kickstarter Staff Pick
Vanity Fair
Oprah Magazine
Engadget
Gizmodo
Cult of Mac
Yahoo!
The Next Web
CNET
GameSpot
ThinkGeek
Real Simple
Mac Life
WIRED ran it under the headline “Turn Your Laptop Into a Lego Castle With This Clever Case”, which remains the best description of the product anyone has managed.
Read the WIRED piece
And then
Sold
The whole story, in one photograph taken outside the shop.
outside the shop, the day it sold
Keep looking
