To some up Crush It in one word: culture. Gary Vaynerchuk’s first business book was an easy read and a great reminder for entrepreneurs to chase passion, not profits. Gary’s unique writing style is a ‘write as you would talk’ method which is interesting and at times, a bit distracting. It does however, follow his ‘be authentic’ mantra.
There are a few actionable items within the book (mostly revolving around social media) so if you need a short course in building a business culture through social media, it might be worth looking into Crush It! Likeable Social Media is also a great alternative.
Vaynerchuk can be self-serving at times, but it’s not overwhelming. Many of his personal stories tie back in nicely with the overall theme of the book. Having said that, it does jump the line between autobiography, marketing and entrepreneurship quite often and not in a eloquent way. It almost feels like several blog posts smashed together with no real hierarchy.
The other major gap lies within the data. I understand that ROI (return on investment) is difficult to measure in social media, but some of the concepts are difficult to swallow with hypotheticals.
On the plus side, Gary doesn’t sugarcoat the lifestyle of an entrepreneur by claiming “Get Rich Quick” or other such nonsense. For years I’ve been hearing, “why do you work so much” or “come relax and watch some tv.” To many entrepreneurs like myself, work is fun. It’s not boring, it’s not a chore. It’s what I choose to do when I wake up. It’s what drives me out of bed. It’s what inspires me. I’ve never heard an author understand that as well as Gary Vaynerchuk did. For that, I applaud him.
So without spoiling anything, here are a few highlights of the book:
• Motivational stories inspired from personal experiences
• Why passion is important and how to find it
• How to build a personal brand online (and offline)
• How your actions effect the culture of your business and employees
Overall, Crush It is more of a battery than a business book. Gary’s high energy keeps things entertaining and might inspire you to get up off your butt and get things done. If you’re looking for a more ‘marketing focused’ book, see my Top 10 Best Marketing Books.
If I had to pick one, Gary’s The Thank You Economy is my favorite of the two. It feels a bit more structured and has a clearer purpose. Either book is worth reading, especially if you need a little pick-me-up.