Bar Gamification A few weekends ago I was in Seattle visiting some friends. We stumbled into a bar called Von’s on Pine St. Immediately I noticed a giant wheel mounted on the wall in the back of the restaurant. It Continue reading
Lessons from Super Mario: Training with Gamification You probably remember playing Super Mario at one point in your life. Or, you’ve at least seen pictures of the red suited chubby little plumber jumping up and down on giant mushrooms. If Continue reading
Did Badges Ruin Gamification? Gamification is a service design that integrates into a certain application, content or process to increase engagement and drive motivation. Once gamification is involved, an ordinary landscape can turn into a game-like zone. Hence, it takes Continue reading
Job turnover is a sure thing. It is inevitable for employees to come and go for different reasons. The big question… how to increase employee loyalty to minimize job turnover rate? On average, employee turnover rate in North America is Continue reading
Increase Tips People are more likely to give money when they don’t feel obliged to do so. But rather, are doing it just for fun. In this photo, they were able to engage customers to give tips by asking a Continue reading
What Is Gamification? Gamification is a strategy integrated to increase customer or user engagement. This is done by using “game elements, and game dynamics” in “non-game contexts.” It’s awakening a person’s interest to do something for a certain gain – Continue reading
Sure, gamification is used in games and online. But what if gamification could be used to help make ordinary tasks not only doable, but exciting? What if you could ‘gamify’ life? Well, Volkswagen has a brilliant organization dedicated to doing just that. It’s Continue reading
Everyone wants value for their hard-earned money. From buying groceries, cars, food or a house, people go for stuff that will stretch their dollar. Now more than ever, most consumers are now wiser in handling their money. As a response, Continue reading
Is Foursquare Moving Away from Gamification?… Finally! About 10 years before 2009, Dennis Crowley was bored while working at Jupiter Research. Suddenly, thoughts of a mobile social network emerged. He said that during the dotcom crash, Dodgeball, which is the Continue reading